One of the random facts I remember from high school biology is that amino acids are the building blocks of proteins. You may be wondering what high school biology has to do with SEO and your pest control business, but just indulge me. Proteins function similarly to a construction crew in the body. They move and build things and convert energy to help your body's mechanical processes. What if I told you that your SEO and your website equate to amino acids and proteins, respectively.
Search Engine Optimization (SEO) is the practice of increasing both the quality and the quantity of website traffic and exposure to your brand through non-paid, organic search engine results. In other words, the right SEO is a critical part of building an engaging, effective website that naturally attracts the right people. You use your website to provide information to your leads and to make conversions. It should move people and help build and nurture your customer base.
Why is SEO so Important?
Search engines fuel the majority of website traffic. People type words, phrases, and questions into these search engines in the hope of getting the information they need. These organic search results are more credible to searchers and receive more clicks than paid advertisements. Nearly 80% of users ignore paid ads in search results. People tend to prefer organic links more than paid ones, and of the links search users click, about 70% are organic.
Picking the Right SEO Partner
Because SEO is so essential to your website, and therefore to your business, the need for expert assistance is not an option. You can do a few things to guide yourself in the direction of picking the right SEO partner.
Find out about their experience. Who have they worked with? What have the results been? How long have they been doing SEO consulting?
What is their SEO strategy? While each business website is unique, an SEO company should still explain a strategic process that it employs with full transparency.
How do they track success? There are specific metrics that can be used as markers for growth or the lack thereof. They include:
1. Rankings: Where used keywords stand in comparison to others,
2. Traffic: A comparison of a site's search traffic in varying time frames, and
3. Conversions: the number of leads converted to paying customers.
How in-depth is their Google knowledge? Do they have a deep understanding of best practices? Are they familiar with algorithm updates and how they affect websites? Your SEO partner needs to know how the biggest search engine functions.
The Importance of Working Together
Just as amino acids work together to build proteins for a strong body, the different parts of a good SEO strategy work together to build a result-producing website that supports a growing company. Make it your goal to develop a strong working relationship with an SEO company with the shared goals of bettering your pest control company through increased ranking, traffic, and conversions.
Lobster Marketing can be that SEO partner for you. The SEO experts at Lobster understand the process of optimizing your website to improve your exposure to the right people in order to make conversions. Our Five-Step Process begins with getting to know you, your company, and the goals you have. We'll then move into strategy development with a focus on making data-driven decisions. Optimizing your site to improve online visibility comes next. This is followed by attracting and retaining the right customers and then looking at reports that measure specific growth.
If you're interested in finding out more about the unique features and benefits Lobster Marketing can bring to your pest control business, contact us today for more details!