the lobster trap
lobster marketing

Are you not receiving the results you expected from your efforts in Google AdWords? Well, you’re not alone. There are many AdWords users that are simply unaware of the tools at their disposal. At Lobster Marketing, we know that a successfully run AdWords account is quite an art and that there are many pieces to the puzzle that can assist you in reaching your goals. To have an optimally run Google AdWords account that yields great results, there are many factors involved. Right now we are going to shed some light on 4 of the avenues that can help dramatically improve performance. 

Take Advantage of Ad Extensions

First, be sure to take advantage of ad extensions. Ad extensions equals improved quality in Google’s eyes. The higher your quality score, the better your ad rank. And your ad rank determines your ad position. Think dominoes here. Ad extensions are a piece in the game that will affect another piece, and a very important one at that. Obviously we want the highest average position possible because those positions are the ones that will draw the most attention.

Now, what kind of ad extensions are there? I’m glad you asked! The following are just a few examples of ad extensions available for you to use.

  • Structured Snippet Extensions

  • Call Out Extensions

  • Location Ad Extensions

  • Site Link Extensions

  • Call Extensions

Keep Your Ad groups and Keywords Tightly Themed

Google is all about making sure that a user is receiving relative information based on the query searched. And they are also all about AdWords users receiving quality leads. Happy businesses, happy customers…..everybody wins. One of the ways Google accomplishes this is by rewarding AdWords users that keep their ad groups and keywords tightly themed. This is why it is important that your ads and keywords are highly relative and tightly themed together.

Read the rest in our part 2 post coming soon…