Website Design & Development

Responsive Website design

Architects create architectural drawings of a house before it is built.  You might say we do something similar.  After extensive research, our team will develop a site map that provides the layout for developing your website: we identify what pages should exist, how to navigate through to each page, and most importantly – how website visitors will interact with the website.   Dubbed the “Usability Experience”, this is our way of making sure that website visitors can navigate and interact with your website easily and intuitively.  Usability is considered throughout every step of the design process. 

Once the structure of the site is fleshed out and the custom content created, our website designer will focus on a design for the website that looks great and that stays true to your company’s brand and identity.  A website is often the first impression a prospective customer has for your company so it is important that it makes a good first impression in line with your values and company “personality”.

Website Development

After final approval from you, our website designer will hand the files over to programming to start the actual web build.  Your website from Lobster Marketing will use the latest programming standards to ensure your site is search engine optimized and user friendly. It will include some or all of the following programming areas of interest:

• Building your website using the latest standards of HTML5 and CSS3 (CSS3 allows us to build your site to include cool animations and effects that in the past have been impossible or required external elements that dramatically slowed down the speed of the site)

• Developing the website to be fully responsive to ensure an optimal browsing experience on any device.

• Ensuring the site validates according the standards set by Google and the W3C (World Wide Web Consortium which is the main international standards organization for the World Wide Web)

• Verifying that the website exceeds the minimum recommended Page Speed Score according to Google Page Speed Insights.

• Use of best coding practices and working in parallel with the SEO department to create the best conditions for your website to rank well on Google.

• Thorough testing on the past 3 versions of Google Chrome, Firefox, Safari and Internet Explorer for both Mac and PC. There is also testing done on iPhones, Androids and iPads.

Optimize For Success

Optimization is defined as an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible and that's just what we do during this phase of the website build.  As soon as your website moves out of programming, our team will start to add the finishing touches including adding content and images.  During this phase of the web build, we'll implement search engine optimization methods that are critical for success, conduct extensive testing, and put it through rigorous auditing to ensure your site will be found by Google and other search engines.  Areas we focus on include, but are not limited to:

• Page Titles

• Meta-Descriptions

• Image Naming

• Internal Linking Structure

• Site Speed

• Goal & Tracking Set Up

Launch Your new website

Because we don't like surprises when it comes to launching websites, our team will conduct one final review to make sure every item is crossed off our pre-launch checklist.  Once we’re confident everything is working as it should, we’ll launch your brand-new website to the world! 

After your site is live the work has just begun. Find out how Lobster's membership program can help increase relevant traffic and leads to your site.