How to Achieve Website Health with an SEO Audit
You’ve had your website for a while. In fact, you’re on cruise control. Things have been going well, but you’re savvy enough to k...
Without search engine optimization (SEO) your website won’t get any visitors. Without website visitors, you may as well not have a website. Lobster Marketing can help. We can perform an SEO audit of your website to identify any existing SEO or technical issues that may be keeping your site from showing up in the search engines when people type in search terms related to your industry, products, and services.
Lobster Marketing’s SEO team will thoroughly review your website to identify its strengths and weaknesses and to provide you with critical information that will help you improve your site’s rank in the search engines. The comprehensive audit includes, but is not limited, to the following:
Our team identifies keywords your website already ranks for, along with the amount of average monthly search volume for each keyword. This allows us to discover keywords your site should focus on for better results. Lobster Marketing will provide this list for your business to focus on.
We’ll take a look at your website traffic and compare it to historical data to determine if your website traffic is increasing or decreasing. We’ll also determine where your website visitors are coming from, whether it is through organic search, referrals, or paid advertising. Using the data obtained through analytics, we can make recommendations for increasing organic traffic.
The words and information on each page of your website will be analyzed for quality, duplicate content, overuse of keywords, and implementation of schema as well as other elements that might affect whether your site can be found or even crawled by search engine robots. Based on our findings, we'll provide suggestions on how to improve your content to improve your site’s overall search engine optimization.
Responsive Website Design
In an age where the number of users surfing the internet with their phones and tablets has now passed the number of people using desktop computers, it is critical that your site have a responsive web design that scales down based on the device it is being viewed on. Lobster will analyze your website for mobile and tablet devices. If it is not responsive, we'll explain what you can do to fix the problem.
Page Titles & Meta-Descriptions
We'll inspect your page titles and meta-descriptions to ensure that they are appropriate for the page content, the right length (not too short or too long) and that they include keywords that your site should be showing up for. Based on SEO best practices, we'll offer up recommendations to correct any issues we detect.
The SEO audit includes a review of your internal linking structure to determine if your pages are easily navigated to. We'll also identify broken links (the pages don’t work when you click the link) so they can be fixed or removed. Google determines the quality of a website based partly on the number of broken links your site contains.
Using a number of web tools, we will determine how many sites link to your website and the quality of those links. Quality links that help your search engine rankings include government sites, chamber of commerce sites, and highly relevant, informational sites in your industry. If you have backlinks coming from less desirable websites, we’ll work on strategies to remove the links to improve your SEO rankings.
We’ll review the ALT text and ALT title on your images to determine if they're missing and if they properly describe the image on the page. In order to help your site rank well on image search results, we'll compile our findings and share our suggestions on how to improve your image tags.
Armed with the results from the SEO Audit, our team will develop a comprehensive report that includes the findings from out audit and recommendations for improvement and changes for your website to achieve better search engine rankings.
We'd welcome the opportunity to discuss your needs and to provide you with a quote for services.
Give us a call or click below to get started.
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