Jobs At Lobster Marketing Group

We’re always looking for enthusiastic, motivated individuals to join our team in our Ellsworth, Maine location.   If you have a desire to help small businesses grow and thrive in a fast-paced environment, we’d like to talk with you!

Current Openings

Graphic Designer - Ellsworth, ME

Seeking a graphic designer to join our creative team. The qualified candidate will have experience in print, web, and multimedia marketing. Applicants need to possess the ability to create a wide range of marketing materials.  Salary commensurate with experience.

Our ideal candidate must thrive in a fast-paced, deadline-oriented environment, exemplify a strong work ethic, be able to work quickly and efficiently with solid attention to detail and technical standards, all while working within branding requirements and project-specific guidelines

Responsibilities:

• Complete design projects including, but not limited to: websites, landing pages, logos, icons, content marketing imagery, ads, brochures, postcards, and vehicle wraps.

• Work closely with the Creative Director and creative team to ensure quality standards, deadlines and client needs are met.

• Stay current with the latest design and industry trends.

Requirements:

• Bachelor’s degree in graphic design or demonstrated ability

• Able to work from our Ellsworth, ME office

• Experience with Adobe Creative Suite including Photoshop, Illustrator, and Indesign.

• Have basic understanding of HTML and CSS as it relates to website design

• Be able to take direction and feedback well

• Be a problem solver

• Excellent communication, time management, and organizational skills

• Able to operate in an open office setting (no cubicles)
  
  

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Pay-per-click (PPC) Specialist - McKinney, Texas

The role of PPC Specialist is a key position in executing on the Lobster Marketing Group PPC marketing strategy. Your goal is to ensure that our PPC marketing efforts produce the highest possible return on investment for each of our clients.

Responsibilities:

• Collaborate with strategy team to form effective paid search strategies

• Implement, manage and optimize multiple PPC campaigns for multiple clients

• Monitor and maintain client ad spend budgets

• Track and report on KPI’s for client strategy team and management

• Research and identify account inefficiencies and issues

• Oversee accounts on multiple platforms (Google Ads, Bing, others)

• Work with strategy team in keyword selection and audience targeting

• Implement and optimize bidding strategy to achieve client goals

• Write compelling ad copy and call to actions

• Work with strategy and creative teams to optimize landing pages

• A/B test ad copy, offers, and landing pages for continual conversion rate improvement

• Keep abreast of PPC trends, industry and platform changes

Requirements

• At lease 1 year of proven experience managing multiple PPC accounts

• Knowledge of SEO and digital marketing concepts

• At least 1 year of experience with multiple paid ad platforms is preferred (Google, Bing, Facebook)

• Data analysis and reporting experience

• Knowledge of Google Analytics or other analytical tool

• Understanding of HTML

• Analytical thinking with strong math skills

• Desire for continual improvement through testing

• Excellent communication skills

• Agency experience is preferred

• Google Ads certification is a plus
  
  

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Service Tech - Ellsworth, ME

This is an entry level position and would involve gaining exposure and completing tasks delegated from multiple departments within Lobster. These departments include design, SEO, PPC Marketing Strategy, Programming and administrative tasks. 

The goal of this position is to complete tasks and exercise soft skills while learning new skill sets at a fast pace. The goal in experiencing these fields is to determine where you may have an affinity or a proficiency and then encourage growth in those areas. 

No experience necessary! Customer service background is a plus!

Benefits include:

• Pay starting at a minimum of $15/hour

• Full company paid health insurance through Blue Cross

• Full company paid vision

• Full Company paid dental

• Short term/long term disability

• Life insurance

• Three weeks paid vacation

Lobster's clientele primarily consists of pest control companies positioned across the US.

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