Fresh Content: Why it’s Important and How to Create it
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The competition is tough out there! If you want your customers and prospects to remember you instead of your competitors when it comes time to buy, then you better do something to stay at the top of their minds. Lobster Marketing helps you do exactly that with a variety of email strategies that meet the needs of your organization.
Communication is the key to the success for your company and brand. You can’t make a sale if you don’t communicate with your customers and prospects and email marketing is the ticket! With the increase in mobile phone use to access the internet, email marketing has become more important than ever. Your customers and prospects are probably checking their email multiple times each day from their phones – so help them remember you with effective email marketing.
We know your business is unique. We won’t try to give you a one-size-fits-all email marketing plan. Instead, we’re going to celebrate what makes your business different and customize an email plan to your needs to get the best results. We’ll figure out how many emails you should send to your mailing list and how frequently they should be sent based on your corner of the industry and target market, as well as which types of email your list is most likely to respond to. Our email marketing strategies include, but are not limited to:
If you want people to ignore your emails, then go ahead and keep sending the same email to everyone on your mailing list. On the other hand, if you want to actually get results from your email efforts, segment your mailing list so you can create emails that address the needs and wants of each group. For example, you don’t want an email designed to invite people who cancelled their service with you to come back to land in the inbox of current customers.
Depending on who you ask, the best day and time to send emails varies. We don’t think there is any set day and time that will work for every business. Instead, Lobster Marketing will check out your audience, location, and industry to uncover the best day and time to send emails to your mailing list for the highest open rates.
Do people visit your website without signing up for your service or subscribing to your newsletter? Do they partially fill out contact forms but stop before hitting the submit button? Lobster Marketing will help you win back the leads that got away with our email marketing solutions.
After a customer has purchased something from you, don’t just move on to the next prospect! Repeat customers spend 67% more than a new customer – and they already trust you and like what you have to offer which makes them cheaper to market your services to. We’ll tailor emails with products and services that match your buyers’ needs based on past purchases. Lobster Marketing will help you upsell, cross sell, and generate repeat sales by nurturing your customers. We can help you turn one-time purchases into recurring or subscription orders through the use of email marketing, too.
Just think about how many emails you receive each and every day. Your email inbox is like Grand Central Station – it’s noisy and chaotic and if the email doesn’t do something to call attention to itself, you could miss it. The same thing is true for your customers and prospects – they’re receiving so many emails that it’s easy to overlook the ones you send out. Lobster Marketing will help your emails and newsletters stand out from the crowd so you get noticed with custom designs that cut through the noise.
We also know that an effective newsletter doesn’t bombard your mailing list with a “buy, buy, buy” message. Newsletters should be used to stay in touch with customers and prospects and offer valuable information. You can link your readers to your website (which could then go on to make the sale), but don’t attempt to use your newsletter as a selling tool or you’ll end up with a bunch of unsubscribes.
When we need to link an email campaign to your website, we’ll make sure your site has a custom designed landing page that matches the look and feel of your email to increase conversion rates.
If you’re going to send emails, you need to keep track of the results. That’s the only way you can effectively use email marketing to increase sales. It’s also the hardest part of email marketing – but don’t worry, Lobster Marketing has you covered. We provide customized email reports based on metrics that are important to the success of your email marketing campaigns, including:
Email open rates
Click through rates
We’ll use these metrics in the creation of future email campaigns, too – when we see something is working with your mailing list, we’re going to help you make that technique more advantageous.
We'd welcome the opportunity to discuss your needs and to provide you with a quote for services.
Give us a call or click below to get started.
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