Case Studies

Nozzle Nolen sees significant decrease in Adwords cost per lead

In May 2016, Lobster Marketing Group launched a new Pay-Per-Click (PPC) campaign for Nozzle Nolen. While previous AdWords efforts appeared to be relatively successful, there were several areas of the account that needed to be optimized in order for Nozzle to take the next step.

The first and largest factor was the destination of these ads. When Lobster Marketing took over this campaign, all AdWords clicks were going to Nozzle Nolen’s homepage. We created specific pages to send each ad to (example, a bed bug ad would go to a specific bed bug landing page) which drastically improved the quality score for this account. A high quality score is Google saying that your ad meets a user's needs, and the better you are at meeting those needs, the less Google will charge you when a user clicks on your ad.

By increasing the quality score (along with other strategies), Nozzle’s average cost-per-click decreased by 40%. Since it now cost Nozzle less when someone clicks on an ad, their same budget is able to reach more people, resulting in a click increase of 109%.

Landing pages designed for each campaign have also contributed to great success.  Rather than send clicks to the homepage, the user is immediately directed to the information they need.  These ad-specific landing pages increased form submissions by almost 200% and phone calls by 42%. With the same budget, Nozzle’s cost-per-lead decreased by 32% compared to the previous year.

3280% Increase In Google Reviews For New Jersey Pest Control Company

Arrow Pest Control is a family-owned pest control company that has recently seen the benefits  of increasing their online reviews, specifically with Google. Of homeowners and property managers who look for online reviews to choose the right pest control company, roughly one third will choose a service company based on good ratings, and 84% of people say that they trust online reviews as much as a personal recommendation.

Arrow Pest Control started with 5 Google reviews and a 3.2 average star rating, and for a company that provides outstanding service, this was not a good representation of Arrow’s quality. 30% of service customers have never been asked to review their service, so Arrow did something crazy - they asked.

Arrow received more than 100 five-star reviews in just 3 months using specialized review and feedback software services provided by Lobster Marketing through a partnership with Podium, and the number of five-star reviews are still growing!

Arrow’s online reviews have grown 3280% with Lobster Marketing and Podium and now boast a 4.9 star rating on Google. So why does this matter? Since launching a campaign to obtain more reviews, Arrow’s organic traffic increased 180%.

If your company is struggling to get reviews, reach out to Lobster Marketing - we have the solution!