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Whether you're spending your marketing dollars on pay per click (PPC) advertising, retargeting ad campaigns, local SEO, or all of the above, effect...
Your company’s brand may just be your most valuable asset. It’s the way your target audience views your organization, your reputation, and visibility in the marketplace. When your audience understands your brand, they have no question about the level of service they’ll receive when they buy your product or service. For example, you know exactly what you get when you go to McDonald’s or buy an Apple product. That’s because those organizations have done an exceptional job at developing their brand.
A brand is all the pieces that make up your business. Your logo, the words you’ve chosen to describe your company, products or services; the graphic design and colors used, the price, and the colors. It’s all of it, all wrapped up with a bow, and the perception of it from the eyes of your target audience. Having a strong brand makes you more competitive.
Developing your brand is not a simple task. It takes time, effort, a good plan and a marketing company with the experience and resources to make it happen. Here's how we break down the development process.
Who do you market your products or services to? Don’t say “everyone”. Narrow the group of people down into a specific audience for the best results. How old are they? What kind of work do they do? How much money do they make per year? Male or female? What problems do they have? The more specific you can be about your target audience, the easier it is to develop a brand that speaks to their core belief systems. The more you understand about your target audience, the easier it is to develop a marketing message that makes sense to them – which translates into more customers. What does your company offer or do that is different from the others in the marketplace? Understanding how you stand out from your competition is necessary for developing effective marketing messages.
Your business logo and tagline are not your brand, but they are ways you can communicate and symbolize your brand. Many businesses make the mistake of developing a logo that they like rather than developing a logo based on what their target market likes. Lobster Marketing can work with you to create effective logo designs that are in line with your brand and your target audience.
Your words, tone of voice, and content must be consistent across all of your marketing methods. Your website content, your email marketing, your videos, your blog posts and social media responses should all be in line with your brand.
Your website is probably the single most important tool when it comes to brand development. Lobster Marketing can help ensure the content and design of the site accurately tell your audience what you do, how you do it, and help them recognize you as an expert in the industry.
Whether you're just starting the process or want to give your current brand an overhaul, Lobster can help.
Give us a call or click below to get started!
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