Whether you're spending your marketing dollars on pay per click (PPC) advertising, retargeting ad campaigns, local SEO, or all of the above, effective marketing costs money. All of these tactics are different, and some are more effective than others, but you won’t know that unless you’re measuring your return on investment (ROI).
According to this Hubspot blog, “If you’re dealing with an online ad strategy like PPC, where ROI data is usually tracked automatically, you might be able to easily see how your ad’s return compares to others that are similar … If you’re dealing with other strategies like content marketing, it might be hard to tell if your blog posts, podcasts, or videos are leading directly to a purchase – especially when the content isn’t on or linked directly to a landing page.”
Determining your marketing ROI can be challenging, but it doesn’t have be. The Lobster Compass℠ marketing portal provides pest control owners real-time reporting and visibility into critical marketing and business growth metrics. It pulls all relevant data into one dashboard that shows your performance and helps you make the right decisions to adjust your marketing efforts by highlighting the most important metrics by each marketing channel so you can stay ahead of the marketing curve.
Additionally, it eliminates time-consuming tasks such as sifting through reports from various programs and services, which can also lead to inaccurate data that is used to make important decisions about your future marketing strategy and spend. The Lobster Compass marketing portal is integrated with Google Search Console, Google Analytics, Google Ads, Google My Business, Call Tracking Metrics and exclusively with PestRoutes® software.
The Lobster Compass marketing portal also provides access to recommendations from Lobster Marketing experts and educational tools. As a pest control business owner, you can begin each day confidently with the right data needed to guide your marketing and business decisions as new trends arise. In addition to consolidating traditional marketing metrics, the Lobster Compass marketing portal will display:
Performance by marketing channel
Number of leads by source
Lead close rates
New recurring and one-time sales tied to marketing initiatives
True return on marketing spend
Insights on where to invest for further growth
Regardless of which marketing tactics you’re using, the Lobster Compass marketing portal will help you monitor your campaigns to determine which ones are truly effective to help you gain new leads.